Thursday, March 1, 2012

Glock by Paul M. Barrett

Interesting book about the history of the Glock.  Not only does it give you an insight into one of the most famous guns ever, but it also shows you what a first class marketing plan can do for a company.  It also dabbles into the past guns such as Colt.

This book shows you how mass hysteria and miss information has the possibility of crushing a great product but sometimes that backfires and the free market does what they want anyhow.   

Mr. Glock started off making knives and then moved on to making the Glock 17.  His marketing genius gave the D.C. police department free Glock 17s for the trade-in of the old outdated Smith and Weson being used at the time.  This gave him an "inside-man" in the market he was trying to penetrate.  Mr. Glock opened a huge US Office in GA where he installed multi-lane shooting range where law enforcement agencies could visit and shoot new guns for free.  In addition, he would take these Law Enforcement officers to a gentlemen's club where they had their own VIP section.  Drugs, Hot Girls and Sex; perfect combination to entice the predominantly male dominated industry. 

Later on, the media and government's attempt to ban the gun by name, made "glock" a household name.  Mr. Glock is now worth billions of dollars and was able to oust the Colt and S&W brand name as the de-facto brand of guns.

Hardcover: 304 pages
Publisher: Crown (January 10, 2012)
Language: English
ISBN-10: 0307719936
ISBN-13: 978-0307719935

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