I was never a big "comic book guy", although I encouraged my sons to read them and follow them. They love them and I am able to always ask them about was in "canon".
Howe, takes you through the history of Stan Lee and his company and how they changed comic books. Their rival with DC Comics and how they made it work.
Hardcover: 496 pages
Publisher: Harper; 1st edition (October 9, 2012)